Highlight Exhibit
Challenges
USE CASE OVERVIEW
The Bosch Highlight Exhibit at the Hannover Messe shows the seamless transition between reality and virtuality. The combination of real machine parts and digital 3D content enables an interactive and accessible presentation of sophisticated technologies that provides in-depth insights into the functioning of industrial products.
OUR PROCEDURE
We created a digital twin that moves hydraulic axes using 3D technologies. This enables users to experience the performance of the product through interactive demonstrations. The hybrid approach combines physical and digital elements to create an optimal overall experience.
RESULTS
Thanks to the hybrid approach, the exhibit offers in-depth insights into the products both at trade fairs and in the virtual space after the trade fair. Our powerful headless CMS enables consistent content distribution across various channels such as websites, mobile apps and social media.
STATUS QUO
The Bosch Highlight Exhibit is successfully used for marketing and sales activities. The combination of reality and virtuality offers a more intensive user experience and demonstrates the future of brand strategies in marketing and sales.
