ENVIRONMENT EXHIBIT
Challenges
USE CASE OVERVIEW
The Volkswagen Environmental Exhibit is an interactive trade fair exhibit that shows the carbon footprint of a car over its entire life cycle. From production to use and recycling, visitors are offered a transparent and innovative presentation that invites them to engage in environmentally friendly communication and lively discussions.
OUR PROCEDURE
We designed and realised an exhibition furniture with a 55-inch 4K touch monitor that interactively displays the life cycles of cars. Visitors can combine models with different drive types and energy-influencing measures to visualise their impact on energy consumption.
RESULTS
The result is a dialogue station that visitors can operate intuitively and that encourages them to discover and experiment. The combination of RFID technology and LED lighting enabled a tangible and visually appealing presentation that encouraged many positive conversations and insights.
STATUS QUO
The Volkswagen Environmental Exhibit is successfully used at trade fairs and serves as an effective communication tool to vividly illustrate Volkswagen’s efforts in the area of environmental friendliness and sustainable mobility.
