The Impact
Challenges
USE CASE OVERVIEW
The Digital Experience Center, also known as “The Impact”, is the latest experience center in Erlangen that makes the Siemens Digital Enterprise tangible and interactive. Here, visitors can experience products and solutions that can support them in their digital transformation. Using vivid and realistic examples, the entire process chain from design, work preparation and production to the shipping of a product is demonstrated here. The showroom was officially opened in July 2023 in the presence of former Chancellor Olaf Scholz.
OUR PROCEDURE
When we were commissioned to help design the Digital Experience Centre in Erlangen, we felt very honoured to take on this task. Together with our partners Studio B12 and Pave GmbH, we developed a holistic customer journey that was perfectly adapted to the premises and the various target groups of the location. We used our guide tablet for the tour and, in collaboration with the guides, configured various tours and imported assets into our headless CMS. We were also able to map the room control system together with Pave and with the help of the guide tablets. Developments such as an RFID shelf were also implemented and imported into the B12 CMS so that asset management can be carried out via one system.
STATUS QUO
Since its opening, the showroom has enjoyed great popularity and we are in lively dialogue with our customers for further development in order to create an unforgettable experience for visitors. We are also supporting the Erlangen site with its metaverse strategy in order to transfer the story to the digital world.
