ABDA | Team Boards
Challenges
Development of the customer journey
Automated content customisation
Intelligent CMS structure
Efficient communication
USE CASE OVERVIEW
Our digital information system is strategically placed throughout the ABDA head office to provide employees with relevant information in a targeted manner. The display systems are divided into two main categories: ‘Extended application’ in the entrance area and ‘Basic application’ in the tea kitchens. Each category offers specifically customised content that is tailored to the requirements of the respective locations.


OUR PROCEDURE
The applications offer a mix of information and useful content for employees. The content is provided from our headless CMS. Thanks to the modern interfaces, much of the information is updated and displayed automatically. This includes, for example, the newsroom area, the social media connection, the room allocation system and the event area. In addition to the automated content, our B12 CMS also offers the option of directly editing specific content. For example, the works council, internal appointments or job adverts can be updated and released quickly and easily.

OUR PROCEDURE
Together with our customers, we developed a customised customer journey. The focus was on the optimal positioning of the devices, a useful placement of the content and an uncomplicated data connection.
Based on our well-thought-out concept, we built an intelligent CMS structure that minimises editorial maintenance. For necessary editorial content, we created a user-friendly source in our headless CMS and provided targeted training for selected ABDA employees.


STATUS QUO
Our headless CMS ensures that all employees can access relevant information at any time and from anywhere in the building. This not only promotes communication, but also increases efficiency throughout the company. Our ABDA customers have been using and maintaining their information boards successfully and independently since 2019.