ABDA | Team Boards

Challenges

Development of the customer journey

Optimised positioning of content

Automated content customisation

News, social media, room occupancy, events

Intelligent CMS structure

Minimised editorial maintenance, simple operation

Efficient communication

Relevant information accessible at all times

USE CASE OVERVIEW

Our digital information system is strategically placed throughout the ABDA head office to provide employees with relevant information in a targeted manner. The display systems are divided into two main categories: ‘Extended application’ in the entrance area and ‘Basic application’ in the tea kitchens. Each category offers specifically customised content that is tailored to the requirements of the respective locations. 

Corridor with red walls, in which a team board developed by B12-Touch is integrated - intelligent customer journey
Screenshot of the interactive team board from B12-Touch shows map of the ABDA headquarters with current location

OUR PROCEDURE

The applications offer a mix of information and useful content for employees. The content is provided from our headless CMS. Thanks to the modern interfaces, much of the information is updated and displayed automatically. This includes, for example, the newsroom area, the social media connection, the room allocation system and the event area. In addition to the automated content, our B12 CMS also offers the option of directly editing specific content. For example, the works council, internal appointments or job adverts can be updated and released quickly and easily. 

Interactive team board with information: Dates, room occupancy, meal and site plans - Personalized customer approach

OUR PROCEDURE

Together with our customers, we developed a customised customer journey. The focus was on the optimal positioning of the devices, a useful placement of the content and an uncomplicated data connection.

Based on our well-thought-out concept, we built an intelligent CMS structure that minimises editorial maintenance. For necessary editorial content, we created a user-friendly source in our headless CMS and provided targeted training for selected ABDA employees.

Black wall with an integrated team board developed by B12-Touch for a personalized customer approach
Screenshot of the interactive team board developed by B12-Touch shows text on the topic of “Avoiding false alarms”

STATUS QUO

Our headless CMS ensures that all employees can access relevant information at any time and from anywhere in the building. This not only promotes communication, but also increases efficiency throughout the company. Our ABDA customers have been using and maintaining their information boards successfully and independently since 2019. 

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