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Trade fairs and events

Our trade fair solutions offer you comprehensive and forward-looking approaches for optimised data management and content distribution. With our highly developed CMS, you have the option of managing content centrally and making it available on all trade fair end devices. After the trade fair, you can forward content to your customer group via a URL or a QR code, customised to their individual needs. Discover how our advanced technologies can revolutionise your trade fair experience and help you take your trade fair presence to the next level.

Our benefits at a glance

Flexibility

Data currency

DATa RE-USE

Red model car at a trade fair, next to it a screen with data, B12-Touch digital distribution

How do you distribute your trade fair content?

By managing your data centrally via our CMS, it can be distributed efficiently and with just one click to the relevant end devices via a publishing workflow. Updates to individual trade fair content, extensions and the removal of existing content can be controlled via the CMS at any time – even during the trade fair.

How do you distribute your data to your markets after the trade fair?

By managing your data centrally via our headless content management system, it can be distributed efficiently and with just one click to the relevant end devices via a publishing workflow. Updates to individual trade fair content, extensions and the removal of existing content can be controlled via the CMS at any time – even during the trade fair.

Smartphone, Laptop, Bildschirm und Tablet mit verschiedenen Inhalten – B12-Touch zentrale Datenverwaltung für Vertrieb
Eine Frau sitzt am Schreibtisch, darauf ein geöffneter Laptop mit B12 Headless CMS für Vertrieb

How many people maintain your trade fair data?

With our CMS, we bring structure to the trade fair chaos. Sophisticated role and rights management ensures that each person only has access to relevant areas, which enables regulated content publication. We guide you through the entire trade fair preparation process, offer on-site support and carry out analyses after the trade fair. Thanks to comprehensive training and first-class support, all users are optimally prepared and supported.

Wouldn't a data source for real and virtual trade fairs be great?

Our CMS offers exactly this possibility and serves as a central data source for real and virtual trade fairs. Changes can be implemented in seconds in both digital and analogue, ensuring a consistent presentation. This solution ensures that your customers have an impressive and consistent experience both online and offline.

Eine Videokonferenz, in der eine virtuelle Messe geplant wird – B12-Touch interaktive Vertriebspräsentationen
Zwei Menschen in einem Ausstellungsraum unterhalten sich über projizierte Webapplikation von B12-Touch

Do you have an archive of your past trade fair content?

With our CMS, you can reuse data structures and content for future trade fairs to save resources. Archive pages provide access to previous trade fair applications so that you can access past trade fairs and their content at any time. Your valuable material remains available and presentable at all times.

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